We are living in an era of content overload. With the rise in social media, your average customer is bombarded with information every day and it is becoming increasingly harder to break through the digital noise to get your brand on their radar.
Video is one of the most powerful means of distributing your message. When executed well, video is efficient and effective.
Video can strengthen every stage of your content marketing funnel. It can help you build loyalty and trust, position your brand as an expert, boost conversion rates, develop lasting relationships with your audience, and much more.
8/10 respondents reported that video impacts sales directly
69% of respondents prefer to watch short videos
87% of marketers said that video provides for positive ROI
18 hours/week is the average time people spend watching online videos
83% of people claimed that video increases the average time a user spends on a page
85% of users say that they would like to see more video content from businesses in 2021